June 25, 2012 — United Kingdom: Exclusive Networks has joined forces with software vendor Attachmate to launch a comprehensive Partner Programme for resellers in the UK. The scheme — entitled Extend — will give resellers access to structured marketing campaigns, sales support, and dedicated account management. The Extend Partner Programme is being launched to coincide with a wealth of opportunities being presented by Windows 7.
Attachmate offers comprehensive legacy access and extension solutions, including a range of advanced terminal emulation, host integration, and SSH products. The company recently confirmed its sole distributor status with Exclusive Networks after ending an eight-year relationship with Ingram Micro. The move to sole distributor status will allow both companies to deliver a more focused approach to the reseller channel in the UK, with the Extend Partner Programme spearheading activity throughout the summer of 2012.
“This is all about what’s best for the channel,” explained Camille Morgan, UK Channel Manager at Attachmate. “There are a lot of complex issues around Windows 7, desktop refreshes and standardisation and a lot of opportunities for resellers. However, we need a distribution partner that can fully support us and help us to fully develop the channel. It’s no longer just about renewals, but is now about out-of-the-box selling. With Exclusive Networks’ knowledge and our customer base we are confident that we can more comprehensively explore new opportunities and, through initiatives such as our new Partner Programme, can reward the reseller partners who put the effort in.”
Through the Attachmate Extend Partner Programme resellers will benefit from support with renewals contracts, contract consultancy, marketing support, datasheets, cheat sheets and help with identifying opportunities. Resellers will also enjoy the added benefits of a dedicated account manager, ‘Campaign in a Box’ marketing support, account mapping, joint customer visits and the ability to offer consultancy-on-demand as an additional option to the software sale.
Speaking about the arrangement, Chris Walsh, Director at Exclusive Networks said “The Attachmate offer and Extend Partner Programme needs dedicated focus and we are the only UK distributor with the skills and the reach to push and maximise the Attachmate message through the channel. Working together, we are confident that 2012 will be a year in which the Attachmate name becomes even better known with UK resellers.”
About Exclusive Networks
Exclusive Networks connects emerging and established innovative global technology vendors to the UK market through value-added distribution. It specializes in security, networking, infrastructure and storage solutions for the ‘Smarter Social Enterprise’; reflecting the trend toward faster, smarter, more automated and consolidated IT that utilizes SaaS and Cloud as delivery models, and incorporates ‘smart user’ application preferences, device choices and mobility habits. Exclusive Networks UK equips its channel partners to confront and profit from profound, evolutionary changes in the design and delivery of next generation social and mobile communication infrastructures.
The business has grown both organically and through acquisition (Arc Technology in 2008; VADition in 2011). Based in Alton (Hants.) and Chesterfield, Exclusive Networks has around 80 employees. The experience and value-orientated heritage gained throughout this journey has won various industry awards and other business accolades.
The company is the UK arm of Exclusive Networks Group. Operated as a tightly integrated group of nationally-focused, independent, and entrepreneurially-led business units, Exclusive Networks Group has become renowned for bringing innovative and disruptive technologies to the pan-European marketplace. Since 2003 it has achieved significant growth and shared commercial success by providing accelerated go-to-market momentum for its vendor, integrator, VAR and service provider partners through consultancy, engineering, sales, marketing, training and technical support services.
About Attachmate
Attachmate delivers advanced software for terminal emulation, legacy modernization, managed file transfer, and enterprise fraud management. Three decades of IT innovation and a solid reputation for customer satisfaction have distinguished Attachmate in the marketplace. In fact, the vast majority of Global 10,000 companies use our technologies to execute billions of transactions every day.
Attachmate is one of four business units in a privately held enterprise software holding company called The Attachmate Group. The other three business units are Novell, NetIQ, and SUSE.
For further information contact:
David Evans / David Mclean / Andrew Parker
Cohesive Communications
exclusive_networks@cohesive.uk.com
+44 (0)1291 626200