With the widespread prevalence of mobile phones – now, at more than four billion subscribers worldwide – cellular suppliers are facing a saturated market. That reality will drive a change of strategy for any supplier who wants to continue growing revenue.
It’s no longer good enough to rely on sales opportunities that come from new customers. Today’s competitive market calls instead for raising per-user revenue, via new services and heightened customer loyalty.
One notable way to pursue that revenue lies in voice mail service. It’s a powerful profit generator that has not been fully realized, mainly due to a lack of business intelligence about actual usage. This solution brief explores voice mail service as a path to competitive advantage for telecommunications companies that use the Unisys Communications Application Platform (formerly known as Network Application Platform).
Open the PDF to read the full brief.