Extend. Manage. Secure. More than 30 years in the business. Over 65,000 customers.
Home » Resources » Webcasts » Legacy Modernization » CRM » Leveraging a Fully Integrated 360-Degree Customer View
Contact Attachmate
1.800.872.2829

CRM 2012: Leveraging a Fully Integrated 360-Degree Customer View

Recorded Webcast

How Well Do You Know Your Customer?

Webcast reveals latest findings

Thank you for filling out the form.

Watch the CRM webcast now and get clarity on what your competitors are doing, how they’re doing it, and ways you can make it happen in your own enterprise.

 

About the Presenters

Peter Ostrow
Vice President & Research Group Director
Aberdeen Group

Peter Ostrow

Peter Ostrow is the Vice President & Research Group Director for the Customer Management research practice, and Principal Analyst, Sales Effectiveness, at the Aberdeen Group, a leading provider of fact-based research focused on the global technology-driven value chain. At Aberdeen, Peter oversees research consumed by end-users in Marketing, Sales and Service management roles. He also leads the Sales Effectiveness practice, covering the technology, service and consulting enablers that enterprise sales forces deploy to become best-in-class organizations. His research is widely publicized and covers topics such as sales training, sales intelligence, CRM/SFA, sales performance management and integrating technologies around customer acquisition and retention.

Ron Nunan
Chief Strategist and Senior Product Manager
Attachmate

Ron Nunan

Ron Nunan is a chief strategist and senior product manager for Attachmate mainframe integration products, playing a central role in the company’s product development and applied technology solutions. He also has worked in the financial/accounting software industry and was a systems specialist, providing architectural support on enterprise class IBM-centric solutions.

Additional Resources

Tools for Achieving the Elusive 360-Degree Customer View

Verastream Host Integrator
Six-Minute Product Demo
See a simple, noninvasive way to continuously reuse legacy apps in your CRM environment, while leaving legacy logic untouched.
Verastream Process Designer
Five-Minute Product Demo
See how you can orchestrate services – including legacy services – to enhance CRM. All through the use of open standards.
Service Enablement of Legacy Applications
Three-Minute Video Podcast
Learn how to service enable your proven mainframe investments so they can adapt to today's CRM needs. You need only existing development skills, familiar IT tools.
Web Enablement of Legacy Applications
Three-Minute Video Podcast
Learn the quickest way to build a full-featured UI that can streamline navigation for CRM users – with no disruption to daily operations.